Friday, 24 March 2017

Selling the Solar System

As of yesterday I am employed. Name tag, clipboard and a stack of flyers. Cheesy spiel and pleasant smile. I’m not just telling people about how much they will save on electricity bills, if they install solar panels. I am bettering the future of Melbournians. Enlightening home owners of the investment that could be beneficial for the great great grand kids.

My interview was for 11 am and I got off the train at 10:42 ... a 15  minutes’ walk away, according to Google, from the office. As if nervousness wasn’t my first obstacle , my only choice was to run and get there sweaty and windblown but on time. Surprisingly in dress pants and a blazer running even feels professional like I’m chasing deadlines or possible investors. I got there 10 minutes before 11. 

It’s one of those shared office building with a set of stairs in the middle and like 600 doors with company names. The guy I spoke with told me first door on the right. But the sign on that door had a different company name. . WOE IS ME... I was way to hot and bothered in this moment.. Luckily a guy was at the desk and I asked for my interviewer person and he said “ oh yeah take a seat those guys are always late”.

The job description was flyer distribution/lead generator. I had no idea what a “lead generator” does so I spent the night before reading up on marketing terminology and why companies need lead generators. Essentially it’s a form of marketing or networking to aim a product/investment at a target demographic and then have a business follow up and make the sale. Aka I am a pown going door to door so someone else can get a king.

 On the phone I was asked questions about my previous experience in sales, marketing and cold calling. My last similar position was in about grade 7 selling meat to fundraiser for an end of the year trip.. I did good too I think I paid for more than half my trip! Anyways door to door-man-ship is a whole new ball game with your not a cute kid who wants to see parliament.

My interview turned out to be  “great so you said you can only work with us for one month. That’s fine, we’ll get your name badge and have you starting today.” Okay...great... I knew nothing about this company besides what I had read on the flyer as I filled out the form for my employment details. Electricity costs are estimated to increase 40% in the next 10 years. The cost of solar panels about 2 years ago was $10,000 which has now dropped to $3-4,000 because people are realising the potential. In fewer than 3 years the panels will have paid for themselves, just by the amount you’ll save on your bills.

I went out straight after that, it was me and a lead manager out on “the field”. He spent 45 minutes, about 30 houses, having me observe than he stepped back and observed me. The first house I did on my own, a guy asked me “so what’s the cost per kilowatt”

THIS WAS NOT ON THE PAMPHLET.

This lead manager is smooth, knows his solar knowledge and has great shoes. He is like a guru. I feel like I got sold this job and I have no idea what to do with it and it’s just going to sit in my living room until the day my kids are grown and start cleaning out old toys and my collection of useless junk.  ..We were both pretty disappointed by my overall performance but understandable as it was my first day. We (well he) did make one lead! Which out of maybe 150 houses is bad but in the field a lead is a lead so it’s good.

After I came home, I couldn’t stop rehearsing my spiel. I even woke up to write it down in the night because I had rehearsed myself to sleep and thought of a great one. The main thing is we’re not actually selling anything. We are just informing people that the government is offering a $4-5,000 rebate to home owners who install solar panels. That’s what this is allllll about. THE GREATER GOOD OF HOMEOWNERS. I have a feeling I’m going to do well. Once I know what I’m talking about and am practised it’ll come naturally.

Connecting with strangers is literally my 6 sense. I try to have a good variety of useless knowledge to be able to start or jump in conversation with anyone. Classic cars, superstitions, antioxidants, shades of lipstick....I started watching the movie American Honey last night which incidentally is about these kids travelling and selling magazines! Shia Labeouf plays the kind of lead sales dude. He says a line like “the most important moment is when they open the door and you make eye contact. It’s all about being what people want in their lives at that moment.”

Deeeeep.. Door to door marketing could very well be my calling. Or I’ve been unemployed too long and in desperation I’ve grease myself up on movie quotes and solar facts in an attempted to shift gears and keep up with the working class socialite’s. Only Monday will tell...


Until next time. I recommend watching American Honey if your into indie ish films and Shia LaBeouf <3

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